More than half of UK businesses with fewer than 50 employees do not have a website
Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: [...]
Inactive subscriber or prospect?
It’s been a long time coming, but more and more email marketers are finally looking beyond open and click rates. Frustrated by the limitations of campaign-based metrics that merely look [...]
Growing your social media profile is a simple way to generate leads
Internet users are now spending more time on Facebook than on any other web brand In case you hadn’t noticed, social media with financial services clients is getting bigger all [...]
10 steps to writing an effective sales and marketing letter
Show that you understand your client’s problems and explain how your business provides a solution Financial advisers can keep in touch with existing clients or approach prospective new clients utilising [...]
Putting on your salesman’s hat
A new plan for a business or its expansion Marketing is a key driver for the survival and expansion of all financial service businesses. Once you decide to go ahead [...]
The total financial marketing communications mix
Win the hearts and minds of prospective clients and nurture existing clients To grow your business you will need to win the hearts and minds of prospective clients and/or nurture [...]
