Oliver Taylor on June 1, 2012
One tablet generates as many website visits as four smartphones, according to data from Adobe’s Digital Index Report. By the end of Q1 2012 smartphones accounted for 6.1% of site [...]
Posted in Mobile marketing, News, Online Marketing, Social marketing, Website Marketing | Tagged iPad, Mobile Marketing, Scoail Marketing, Smartphones |
Oliver Taylor on April 27, 2012
Free app now available to all UK bank and building society customers The free app, which is now available to all UK bank and building society customers, has been downloaded [...]
Posted in Events, Mobile marketing, News, Online Marketing, Products, Resources | Tagged Applications, Barclays, Mobile Marketing, Pingit, Social, social marketing, Social Media |
Oliver Taylor on April 12, 2012
Is developing a mobile application at the top of your to-do list? Many companies have mobile applications at the top of their to-do lists, but while launching a quick app [...]
Posted in Branding, Creative, Direct marketing, Guerrilla marketing, Mobile marketing, News, Offline Marketing, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged digital, Mobile, Mobile application, Mobile Marketing, social marketing, software |
Oliver Taylor on March 13, 2012
Spreading your message in a more reliable, consistent, and cost-effective way
With the global economy as it is, new methods of social marketing are becoming well known, with many financial [...]
Posted in News, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged 10 marketing tips, Brand, business strategy, cross Marketing, digital marketing, digital marketing strategy, eGuide, Facebook, Financial services, Financial services businesses, foursquare, Global Economy, Groupon, internet, Landing page, landing page optimisation, lead generation, LinkedIn, Localised marketing, Media, mobile devices, Mobile Marketing, online lead management, outbound marketing, page optimisation, silo marketing, Silo marketing is dying, Small financial services businesses, social marketing, social media marketing, Sookie Shuen, Twitter, Twitter for business, UK inbound marketing, website, Yell, YouTube |
Oliver Taylor on February 16, 2012
New marketing book shows you how! The biggest hurdle most financial marketers face with mobile marketing is the intimidation factor. That’s the feeling of fear and awe many people get [...]
Posted in Mobile marketing, News, Online Marketing | Tagged go mobile, HubSpot, marketing book, Mobile Marketing, Social Media |
Rupert Howard on February 8, 2012
Is your business prepared for the opportunities and challenges ahead? Like most financial services businesses, you will probably have your marketing plan for 2012 already in place. But have you [...]
Posted in Branding, Creative, Direct marketing, Guerrilla marketing, News, Offline Marketing, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged analytics, EPiServer, marketing trends, Mobile Marketing, Social Media, Sookie Shuen, Zoober |
Oliver Taylor on January 4, 2012
Make sure your strategy reflects the characteristics of the clients and prospects you are targeting Get a response. Use SMS when you are looking for an immediate and high response [...]
Posted in Mobile marketing, Online Marketing | Tagged Advisers, Mobile Marketing, SMS |
Pippa Rawlins on December 13, 2011
Technology that can further strengthen client loyalty, enhance brand awareness and increase sales There is no one right way to succeed in mobile marketing. However, whether you are a financial [...]
Posted in Mobile marketing, Online Marketing | Tagged bluetooth, MMS, Mobile, mobile advertising, Mobile Marketing, SMS |
Oliver Taylor on December 6, 2011
Technology that can further strengthen client loyalty, enhance brand awareness and increase sales There is no one right way to succeed in mobile marketing. However, whether you are a financial [...]
Posted in Mobile marketing, Online Marketing | Tagged Advisers, Financial Advisers, MMS, Mobile Marketing, Research, SMS |
Oliver Taylor on December 6, 2011
A more important component of the overall media mix for financial professionals As mobile marketing goes mainstream, it will increasingly become a more important component of the overall media mix [...]
Posted in Mobile marketing, News, Online Marketing | Tagged Advertising, Mobile, Mobile Marketing, Website traffic |