Oliver Taylor on July 16, 2012
Social media is an alternative marketing vehicle that enables your business to connect with clients and prospects. For many financial services professionals, adding a business blog to their social media [...]
Posted in Digital, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged accountant, Advertising, alternative marketing, Blog, blogger, Branding, business blog, emotional investment, Facebook, Financial services, Financial services businesses, Financial Services Professionals, Inbound Links, interruptive marketing, LinkedIn, Marketing, Marketing Strategy, Mortgage, mortgage broker, newsletters, Online marketing, Organic search engine optimisation, permissive marketing, search engine optimisation, Social Media, social media marketing, Twitter, WordPress.org, YouTube |
Oliver Taylor on June 1, 2012
Almost every financial services business needs to promote itself in some way, reaching out to clients and prospective clients. For those financial firms with large numbers of target clients in [...]
Posted in Branding, Creative, Direct marketing, Guerrilla marketing, News, Offline Marketing, Public relations, Seminar marketing | Tagged advertisements, Advertising, Direct mail, financial marketers, personal finances, PR, Trade exhibitions |
Oliver Taylor on June 1, 2012
Thanks to its multi billion pound acquisition of DoubleClick in 2008, Google is one of the biggest players in the display advertising space. It’s a competitive market on the advertiser [...]
Posted in Mobile marketing, News, Online Marketing, Social marketing, Website Marketing | Tagged Advertising, Business Trends, DoubleClick, Google |
Oliver Taylor on May 11, 2012
With the adoption of new ad formats and further penetration of tablets, the growth of paid search is on the up.
Posted in Mobile marketing, News, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged Advertising, bing, Google CPS, ignitionone, Yahoo |
Oliver Taylor on April 12, 2012
Mobile advertising spend hits £203m Mobile advertising spend hit a record £203.2m in 2011, up from just £83m in 2010, a 157% year-on-year increase. The results come from the latest [...]
Posted in Mobile marketing, News, Online Marketing | Tagged Advertising, IAB, Mobile, mobile advertising |
Oliver Taylor on February 8, 2012
Shift towards online advertising, direct marketing and sales promotions UK marketing spend has seen a slight rise during the fourth quarter of 2011, according to the latest IPA Bellwether report. This is [...]
Posted in Creative, Direct marketing, Features, Guerrilla marketing, News, Offline Marketing, Online Marketing, Social marketing, Viral Marketing, Website Marketing | Tagged Advertising, Bellwether, Chris Williamson, Marketing spend, sales promotions |
Oliver Taylor on January 13, 2012
In a fluctuating economic world, it is essential for financial brands to adapt Financial services businesses during 2012 must become more agile and adopt innovative marketing strategies that engage with today’s [...]
Posted in Mobile marketing, News, Online Marketing, Social marketing, Website Marketing | Tagged Advertising, amazon, Apple, bespoke services, Brand, brands, brands in 2012, Cisco's Visual Networking Index, communication channels, communication tool, communication tools, connected TVs, E-commerce, economic world, Financial adviser, financial advisory firms, Financial Brands, Financial services, Financial services businesses, financial services industry, fluctuating economic world, Google, Havas Media, IFA, Innovative strategies, internet, iPad, Kindle, Kindle Fire, marketing trends, Media, Mobile, mobile advertising, mobile devices, mobiles, multichannel engagement, multichannel marketing, multichannel marketing in 2012, Nielsen's 2011 mobile connected devices report, online channels, second screens, smartphone, smartphone owners, smartphone users, Social, tablet, tablet users, traditional advertising, Video |
Pippa Rawlins on December 21, 2011
The power in being proactive Hargreaves Lansdown is one of the UK’s leading independent financial service providers and asset management specialists. The company is a fund supermarket, a fund manager, [...]
Posted in Case studies, Features, News, Opinions, Resources, Sales Training | Tagged Advertising, Asset management, Business model, Chartered accountants, Financial Service, Hargreaves Lansdown, Marketing, marketing model, Marketing Strategy, newsletters, proactive strategy, Solicitors |
Pippa Rawlins on December 13, 2011
Make sure your strategy reflects the characteristics of the clients and prospects your are targeting Get a response. Use SMS when you are looking for an immediate and high response [...]
Posted in Mobile marketing, Online Marketing | Tagged Advertising, campaign, mobile advertising, shortcode, SMS |
Oliver Taylor on December 6, 2011
A more important component of the overall media mix for financial professionals As mobile marketing goes mainstream, it will increasingly become a more important component of the overall media mix [...]
Posted in Mobile marketing, News, Online Marketing | Tagged Advertising, Mobile, Mobile Marketing, Website traffic |
