The latest thinking, techniques and
developments in financial services marketing

Branding your firm is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived value of your organisation. Capture these essential branding elements and begin to cement a positive branded image for your firm. Continue reading “What can your firm do to increase name recognition?” »

How much can your firm benefit from a timely rebranding and revitalisation? When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the firm directly, but rather speaks to the wants and needs of that firm’s current and prospective customers. Continue reading “4 economic reasons why financial firms should rebrand their business” »

At crucial points in your life, you are going to have to give a seminar presentation. So how do you get people to listen to you? How can you hold people’s attention and get them excited? How can you inspire your audience to say ‘yes!’ to your proposal – and gain the winning edge over your competitors? Continue reading “Top 10 tips for winning seminar presentations” »

Investing in the right kind of design and branding is good for business

Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. Continue reading “What does branding actually mean?” »

Why should you pull instead of pushing?

Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. Continue reading “How financial advisers can implement a pull marketing strategy” »

New marketing strategy to appeal more to female consumers

Santander has overhauled its marketing strategy in favour of a more “human” approach to appeal more to female consumers. Continue reading “Santander moving away from previous corporate image advertising” »

Is developing a mobile application at the top of your to-do list?

Many companies have mobile applications at the top of their to-do lists, but while launching a quick app is fairly straightforward Continue reading “Digital solutions help build client loyalty and enable greater client self-service” »

Establishing a real, honest relationship with your clients is the key to successful marketing 

Top marketing practices of successful financial adviser companies Continue reading “Top financial services emerging marketing trends” »

Retirement specialist LV= has today announced increases of up to 20% on its Pension Income Plus Annuity (PIPA) rates.

PIPA is an investment linked lifetime annuity which gives clients the opportunity to have a competitive level of initial income, the potential for future income growth and the protection of a minimum income guarantee.
Continue reading “LV= increases investment linked annuity rates” »

Ian Naismith, Pensions expert at Scottish Widows said:

“We welcome the announcement that the single £140pw state pension is to go ahead. This is a worthwhile simplification of the system and will bring clarity on what individuals can expect from the state. They can then work out how much they need to save themselves.
“We look forward to seeing the detailed proposals, and in particular how the Government proposes to deal with contracted-out pensions in a way that is fair to all consumers. “We also welcome the announcement that state pension age increases in the future will be automatic and presumably linked to life expectancy, which will remove these from the political arena.” Continue reading “Response to the Budget 2012” »