When it comes to growing their client base, the financial advisers of my acquaintance seem to be missing out on the huge opportunities offered by online search, especially now that consumers have a mobile computer in the palm of their hand. Continue reading “Why some financial advisers will fail online in 2012” »
Why some financial advisers will fail online in 2012
10 golden rules of using Twitter for business
Few could doubt that when used well, Twitter can raise a business’ profile and help it to attract, sell to and retain clients. But when used badly, you can pay a very high price. So what key Twitter etiquette rules should you be aware of? Continue reading “10 golden rules of using Twitter for business” »
How to make the most of social media
More than two-thirds of people in the UK now use social media sites like Twitter and Facebook, making them one of the best ways for financial service businesses to communicate with their clients. If you havet done so already we look at what you need to know to get online. Continue reading “How to make the most of social media” »
5 ways audience development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Marketers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands. Continue reading “5 ways audience development can drive your business” »
FindaProperty and Halifax launch home finder app
Halifax has partnered with FindaProperty.com to launch a “one-stop shop” app for UK house hunters, which provides a property search, mortgage calculator and local area information. Continue reading “FindaProperty and Halifax launch home finder app” »
Online advertising trends in Q1 2012
With the adoption of new ad formats and further penetration of tablets, the growth of paid search is on the up. Continue reading “Online advertising trends in Q1 2012” »
More than half of UK businesses with fewer than 50 employees do not have a website
Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Of these, 58% believe that they don’t need one (Source: Serif). This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Continue reading “More than half of UK businesses with fewer than 50 employees do not have a website” »
4 economic reasons why financial firms should rebrand their business
How much can your firm benefit from a timely rebranding and revitalisation? When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the firm directly, but rather speaks to the wants and needs of that firm’s current and prospective customers. Continue reading “4 economic reasons why financial firms should rebrand their business” »
Barclays allow users to send and receive money using mobile phone numbers
Free app now available to all UK bank and building society customers
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February. Continue reading “Barclays allow users to send and receive money using mobile phone numbers” »
Only one in ten UK businesses is able to effectively measure ROI from social media
Only one in ten UK businesses is able to effectively measure ROI from social media, according to a new survey by EPiServer.
This is despite the fact that more than three-quarters of respondents said they are either running an online community or plan to do so in the next 12 months. Continue reading “Only one in ten UK businesses is able to effectively measure ROI from social media” »
