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The latest thinking, techniques and
developments in financial services marketing

Over half of workers without pensions are keen to know more about auto-enrolment

With the staging date for larger employers just around the corner on 1 October, Standard Life has found that almost three fifths (59%) of employees who don’t currently  have a pension are still not aware of auto-enrolment, but over half (55%) are keen to find out more about it.

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What is keyword research and why should I bother?

The “why”of keyword research

You have a financial services business website for a reason, right? To attract new prospective clients and generate business. But what good is a business website if no one ever sees it?

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6 benefits of blogging for financial services marketers

Social media is an alternative marketing vehicle that enables your business to connect with clients and prospects. For many financial services professionals, adding a business blog to their social media marketing is a highly effective and measurable way to reach a whole new audience.

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Is Instagram useful as a marketing tool?

Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to a picture in order to create a more dynamic image out of an ordinary snapshot. Instagram has rapidly gained the following of android and iPhone users. Here are a few innovative ways a financial services or wealth management business can use other marketing techniques.

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How to get discovered on the internet

The game has changed

The power of the internet means it’s now possible for financial services providers to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All it takes is confidence and an internet connection.

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Standard Life offers enhanced reporting for MyFolio with ‘Lookthrough’ tool

Standard Life  has launched the MyFolio ‘Lookthrough’ tool. The tool has been designed to support advisers with clients invested in the MyFolio suite of funds. Standard Life has worked with advisers to create a tool which enhances reporting options, and helps them communicate the benefits of MyFolio to their clients, and demonstrates the sophistication of MyFolio as an investment solution.

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Facilitating unit rebates essential to give fund groups pricing flexibility

Platforms must facilitate unit rebates if they are going to provide fund groups with the pricing flexibility required to manage their competitive position in the market, says Skandia.  If platforms do not facilitate unit rebates and just host commission free 75 basis points share classes, they will prevent fund groups from being able to discount their charges to benefit investors.

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Nationwide backs rate alert service with maze campaign

Nationwide has launched a push for its new SavingsWatch service, which personally updates members each time their savings rates change.

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Visa to showcase mobile NFC payments

Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3. Continue reading “Visa to showcase mobile NFC payments” »

Social networking sites are an essential way to establish financial adviser brands online

More than two-thirds of people in the UK now use social media sites like Twitter and Facebook, making them one of the best ways for financial services businesses to communicate with their client’s.

Social networking sites are an essential way to establish your brand online and get in front of prospective clients you want to communicate with. Continue reading “Social networking sites are an essential way to establish financial adviser brands online” »

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