6 benefits of blogging for financial services marketers
Social media is an alternative marketing vehicle that enables your business to connect with clients and prospects. For many financial services professionals, adding a business blog to their social media [...]
Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
How to get discovered on the internet
The game has changed The power of the internet means it’s now possible for financial services providers to build a broader and more profitable online audience by carefully applying some [...]
Social networking sites are an essential way to establish financial adviser brands online
More than two-thirds of people in the UK now use social media sites like Twitter and Facebook, making them one of the best ways for financial services businesses to communicate [...]
UK paid search market worth more than £4bn
The UK paid search market is expected to grow by 14% and reach a value of £4.19bn by the end of 2012, up from £3.68bn in 2011.
The explosion of digital content, access to the web and social media provides significant opportunities to financial adviser marketers
Build content that is different, relevant, intriguing and engaging
Financial firms which consistently market themselves in a recession perform better than those that don’t
Want to generate more clients, more revenue, and more sales leads? Whatever it is, the budget you put in place for your annual marketing will shape the results you achieve. [...]
Why some financial advisers will fail online in 2012
When it comes to growing their client base, the financial advisers of my acquaintance seem to be missing out on the huge opportunities offered by online search, especially now that [...]
5 ways audience development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Marketers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content [...]
FindaProperty and Halifax launch home finder app
Halifax has partnered with FindaProperty.com to launch a “one-stop shop” app for UK house hunters, which provides a property search, mortgage calculator and local area information.
