Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
Nationwide backs rate alert service with maze campaign
Nationwide has launched a push for its new SavingsWatch service, which personally updates members each time their savings rates change.
Visa to showcase mobile NFC payments
Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3.
Social networking sites are an essential way to establish financial adviser brands online
More than two-thirds of people in the UK now use social media sites like Twitter and Facebook, making them one of the best ways for financial services businesses to communicate [...]
Twitter hits 10m UK users, 80% use mobile
Facebook may be the subject of all of the headlines, but another major player in the social networking space is reminding the world that it’s still growing too.
One tablet generates as many website visits as four smartphones
One tablet generates as many website visits as four smartphones, according to data from Adobe’s Digital Index Report. By the end of Q1 2012 smartphones accounted for 6.1% of site [...]
UK paid search market worth more than £4bn
The UK paid search market is expected to grow by 14% and reach a value of £4.19bn by the end of 2012, up from £3.68bn in 2011.
The explosion of digital content, access to the web and social media provides significant opportunities to financial adviser marketers
Build content that is different, relevant, intriguing and engaging
Google launches display advertising business trends report
Thanks to its multi billion pound acquisition of DoubleClick in 2008, Google is one of the biggest players in the display advertising space. It’s a competitive market on the advertiser [...]
Too many financial services business owners are slow to realise the enormous benefits of digital marketing
Owners of financial services businesses in the UK understand the benefits of online PR and marketing but many are “too slow to realise their enormous benefits,” according to a recent [...]
