Metlife focuses on client relationships with adviser seminars
Behavioural finance guru Joe Jordan to host six events MetLife is continuing its commitment to supporting advisers in developing their businesses with plans for six IFA events run by behavioural [...]
What is the value of rebranding?
Rebranding is can be a risky business. Get it wrong and you can damage client loyalty. But get it right and you will stand out from the other financial services [...]
Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
Top advertising tips for financial marketers
Almost every financial services business needs to promote itself in some way, reaching out to clients and prospective clients. For those financial firms with large numbers of target clients in [...]
More financial marketers are turning back to using direct mail marketing than ever before
Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your clients and prospects.
How financial services firms should plan their PR
Want to influence clients, potential employees or the local community? PR checklist 1. Decide what audience you are trying to influence: clients, potential employees or the local community. 2. Clarify [...]
Financial firms which consistently market themselves in a recession perform better than those that don’t
Want to generate more clients, more revenue, and more sales leads? Whatever it is, the budget you put in place for your annual marketing will shape the results you achieve. [...]
What can your firm do to increase name recognition?
Branding your firm is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived [...]
4 economic reasons why financial firms should rebrand their business
How much can your firm benefit from a timely rebranding and revitalisation? When considering this question, one must keep in mind that rebranding does not necessarily address the wants and [...]
Top 10 tips for winning seminar presentations
At crucial points in your life, you are going to have to give a seminar presentation. So how do you get people to listen to you? How can you hold [...]
