Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
Telemarketers accused of flouting cold-call regulations
The government-regulated service intended to allow people to block cold callers is being ignored by “cowboy” telemarketing companies, according to a BBC ‘Panorama’ investigation.
DMA exerts pressure on ICO to make example of wayward telemarketers
The Direct Marketing Association (DMA) is demanding that the Information Commissioner’s Officer (ICO) makes an example of telemarketers that have broken regulations, in the wake of the recent ‘Panorama’ investigation.
Top advertising tips for financial marketers
Almost every financial services business needs to promote itself in some way, reaching out to clients and prospective clients. For those financial firms with large numbers of target clients in [...]
More financial marketers are turning back to using direct mail marketing than ever before
Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your clients and prospects.
What does branding actually mean?
Investing in the right kind of design and branding is good for business Branding is a word that is used a great deal these days. But what does it actually [...]
How financial advisers can implement a pull marketing strategy
Why should you pull instead of pushing? Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches.
Digital solutions help build client loyalty and enable greater client self-service
Is developing a mobile application at the top of your to-do list? Many companies have mobile applications at the top of their to-do lists, but while launching a quick app [...]
Top financial services emerging marketing trends
Establishing a real, honest relationship with your clients is the key to successful marketing Top marketing practices of successful financial adviser companies
LV= wins marketing team of the year award
Maintaining a consistent and appealing brand throughout the full marketing mix LV= has won the Marketing Team of the Year award at the Chartered Institute of Marketing (CIM) awards.
