What is the value of rebranding?
Rebranding is can be a risky business. Get it wrong and you can damage client loyalty. But get it right and you will stand out from the other financial services [...]
Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
Top advertising tips for financial marketers
Almost every financial services business needs to promote itself in some way, reaching out to clients and prospective clients. For those financial firms with large numbers of target clients in [...]
What can your firm do to increase name recognition?
Branding your firm is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived [...]
4 economic reasons why financial firms should rebrand their business
How much can your firm benefit from a timely rebranding and revitalisation? When considering this question, one must keep in mind that rebranding does not necessarily address the wants and [...]
How financial advisers can implement a pull marketing strategy
Why should you pull instead of pushing? Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches.
Santander moving away from previous corporate image advertising
New marketing strategy to appeal more to female consumers Santander has overhauled its marketing strategy in favour of a more “human” approach to appeal more to female consumers.
Digital solutions help build client loyalty and enable greater client self-service
Is developing a mobile application at the top of your to-do list? Many companies have mobile applications at the top of their to-do lists, but while launching a quick app [...]
Top financial services emerging marketing trends
Establishing a real, honest relationship with your clients is the key to successful marketing Top marketing practices of successful financial adviser companies
Video interviews with top marketing specialists in their fields
Channel integration is the key to success The Direct Marketing Association (DMA) has interviewed members of its 12 councils, which between them cover the entire direct marketing spectrum. They’re all [...]
