Metlife focuses on client relationships with adviser seminars
Behavioural finance guru Joe Jordan to host six events MetLife is continuing its commitment to supporting advisers in developing their businesses with plans for six IFA events run by behavioural [...]
Over half of workers without pensions are keen to know more about auto-enrolment
With the staging date for larger employers just around the corner on 1 October, Standard Life has found that almost three fifths (59%) of employees who don’t currently have a [...]
What is the value of rebranding?
Rebranding is can be a risky business. Get it wrong and you can damage client loyalty. But get it right and you will stand out from the other financial services [...]
Is Instagram useful as a marketing tool?
Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to [...]
Telemarketers accused of flouting cold-call regulations
The government-regulated service intended to allow people to block cold callers is being ignored by “cowboy” telemarketing companies, according to a BBC ‘Panorama’ investigation.
DMA exerts pressure on ICO to make example of wayward telemarketers
The Direct Marketing Association (DMA) is demanding that the Information Commissioner’s Officer (ICO) makes an example of telemarketers that have broken regulations, in the wake of the recent ‘Panorama’ investigation.
Top advertising tips for financial marketers
Almost every financial services business needs to promote itself in some way, reaching out to clients and prospective clients. For those financial firms with large numbers of target clients in [...]
More financial marketers are turning back to using direct mail marketing than ever before
Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your clients and prospects.
How financial services firms should plan their PR
Want to influence clients, potential employees or the local community? PR checklist 1. Decide what audience you are trying to influence: clients, potential employees or the local community. 2. Clarify [...]
Financial firms which consistently market themselves in a recession perform better than those that don’t
Want to generate more clients, more revenue, and more sales leads? Whatever it is, the budget you put in place for your annual marketing will shape the results you achieve. [...]
