Instagram is a mobile app that will enable its users to edit a picture and then swiftly upload it onto a social site. Unique editing tools can be applied to a picture in order to create a more dynamic image out of an ordinary snapshot. Instagram has rapidly gained the following of android and iPhone users. Here are a few innovative ways a financial services or wealth management business can use other marketing techniques.
Engaging clients
There are a plethora of amateur photographers out there, and some of them could be your clients. Holding an Instagram competition that centres on your business interest helps you become more engaged with your clients. Competitions help your brand increase in popularity, and they keep clients happy with promotional offers. Since Instagram is a socially-driven app, you will also benefit from mouth to mouth publicity.
How do you get viewers to your products or services?
Instagram is not fond of allowing users to add links to their page. Links often lead to spam in other social networks. So how do you get viewers to your products or services? You can use the Instagram version of a hash tag. The hash tag is commonly used on various social networking sites, commonly twitter. A Instagram tag helps users tag people, pages, and organisations. Fortunately, Instagram also comes with a tool that has characteristics similar to the ever useful hash tag. The tool is called Webstragram. With the Webstragram tool you can incorporate hash tags in a picture description and tie in your brand. When you use this tool your viewers can enjoy snapshots that have been formatted to lead them to your website.
A picture paints a thousand words
Instagram allows users to tell stories with pictures and create a collage of photos. A sociable finance business could even make it a goal to devote a handful of storytelling imagery to each product. Editing a picture can give it new life. When you utilise enlivened images in your marketing campaign, you attract potential new clients and prospects.
Traditional marking reaches the 21st century
Remember traditional direct mail campaigns? Instagram has the function to enable you to mail your clients and prospects from your phone! The Postagram tool can help you create a post card out of an image. You can send out postcards at a very low cost. Printagram enables you to create a poster for publicising an event or brand, which might be useful if you host seminar/social events in your area. These user friendly tools make the marketing process easier and more cost effective.
Businesses everywhere are on the lookout for new ways to market their products and services. Mobile applications like Instagram have proven to be a solid tool for campaigns across all industry’s, so don’t let your business fall behind because you are in the financial services sector.
