The wide variety of social media websites means the web provides a marketing option that can fit any industry’s needs. Often, financial advisers shy away from social networks as a means of promoting their businesses because they are unfamiliar with the technology or think that it only exists for communicating with friends and family.
One of the newer arrivals on the social media scene
Pinterest is one of the newer arrivals on the social media scene, and has been growing rapidly in the past few months. Its format is different from the likes of LinkedIn and Twitter, relying more heavily on visuals than text.
Some sceptics may say that because financial services is numbers-based, it lacks the exciting illustrations and pictures that retailers or other industries could use. However, there are innovative ways to use Pinterest’s “pinboard.”
Extending that idea to financial services
For instance, if your company has invested a significant amount of money in printed marketing materials, consider posting those images on a Pinterest board. Then extending that idea to financial services, pinning up tips on insurance or asset management, similar to what a financial adviser might offer in a newspaper column, could draw in more prospects.
The concept is not much different from sending out an email newsletter to your clients that compiles articles you think they would find interesting and valuable. Apply that sentiment to Pinterest. Think of it as a way to spread awareness about your services and engage clients visually. Also consider commissioning an infographic and posting that to the board. They can offer an engaging, highly visual case for how prospects can benefit from your services.
Remember, Pinterest is about driving traffic and growing your brand. You can’t sell a fund via this channel but you can use it to get closer to clients, show them a softer side and engage their interest.
