New marketing book shows you how!

The biggest hurdle most financial marketers face with mobile marketing is the intimidation factor. That’s the feeling of fear and awe many people get when they consider diving into the world of mobile marketing.

The problem isn’t as pervasive with social media. For most people, their feeling about social media is “I have a Facebook page and a LinkedIn profile already. How hard can it be to create a social media marketing program?”

Complex and technically-challenging

But with mobile, the general sentiment is that it’s is complex, technically-challenging and costly-to-execute.

“That’s not accurate,” according to HubSpot’s, Jeanne Hopkins, who co-authored Go Mobile with Jamie Turner, Founder of the 60 Second Marketer. “The reality is that a mobile campaign is almost as easy and simple to execute as a social campaign.”

Get started in mobile marketing quickly

“When we wrote the book,” continues Jeanne, “We wanted to provide a step-by-step roadmap on how to get started in mobile marketing quickly and easily. I think most people will be surprised by how simple it is to dive into mobile.”

Equally surprising are some of the facts outlined in the book. For example, out of 6.8 billion people on the planet, 4.0 billion of them have a mobile phone. Do you know how many have a toothbrush? 3.5 million. You heard correct – more people own a mobile phone than own a toothbrush.

Almost as surprising is the fact that half of all smartphone owners have already scanned a QR code, and 18% of them made a purchase after scanning the QR code.

“Your client is using mobile media,” continued Jeanne. “So if your business isn’t using mobile media, then you’re missing the boat. What’s more, if your competitors are using mobile, then it won’t be long before they’re taking your clients away from you.”

Article by www.hubspot.com