Become a voice in your area of financial planning expertise and utilise the comment posting sections of blogs and online publications. These comment boxes can allow you to link directly to your website, boost traffic and ultimately create further business opportunities.
Follow those writers who cover your space and offer opinion, personal experience, and complementary comments relative to their stories. Be transparent with who you are, put your name/title/business/website after your comment which will help get you and your business name out there.
However, it’s very important that you do not do a straight product or services pitch, as these types of comments will often be removed by moderators as being too marketing-oriented.