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The latest thinking, techniques and
developments in financial services marketing

Barclays hires former Vodafone marketing chief City Index to boost brand with integrated push RBS Insurance division to rebrand as Direct Line Group Which? finds huge variations in financial adviser fees Why good branding can attract and maintain loyal clients

Marketing Matters

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How to publicise events using social media

Finding those all-important new clients, the life-blood of growing your businesses

It is a well-known fact that it costs all professional service companies approximately 10 times more to gain a new client than provide an exemplary service Continue reading “How to publicise events using social media” »

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Emotionally satisfying a client experience can be powerful

Exceptional service means client loyalty and repeat business over time

The future success for all financial service professionals post the RDR is developing a reputation as “the go-to” company or adviser that consistently delivers excellence to new and repeat clients. Continue reading “Emotionally satisfying a client experience can be powerful” »

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Financial services marketers need the right tools at their fingertips

Search is one of the most crucial elements of online marketing

Visits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011 Continue reading “Financial services marketers need the right tools at their fingertips” »

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How to market a female database

Women adviser and broker group new full day event

Following a very successful one day event on the subject of the Retail Distribution Review (RDR) and from the feedback received, the Women Adviser and Broker Group Continue reading “How to market a female database” »

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Is your business ready to “Go Mobile”?

New marketing book shows you how!

The biggest hurdle most financial marketers face with mobile marketing is the intimidation factor. That’s the feeling of fear and awe many people get when they consider diving into the world of mobile marketing. Continue reading “Is your business ready to “Go Mobile”?” »

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Why financial adviser websites should still lead the way

Generating qualified leads that convert to profitable clients

It goes without saying that all financial services marketers should leverage Facebook, Twitter and word-of-mouth marketing Continue reading “Why financial adviser websites should still lead the way” »

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Social media marketing conference

Bringing together brands, marketers and technology providers

Figaro’s Social Media Marketing Conference is a day-long, two track event bringing together brands, marketers and technology providers Continue reading “Social media marketing conference” »